Personal Branding & Communication

Personal Branding

Sites to look at:
soren.un
josephlebus.co.uk
syddharth.com
clairehoster.com
fanqiowang.com

Wesbite Advice:
- Rather than consistency, context is more important. You don't need to show everything, just work you love and are proud of/your best work.
- It makes a big difference when you make your work fit the context of your website.
- If you want to work in two fields eg. Graphic Design & Photography, then make two different websites. In some occasions if done well, the two can be in one website.
- Images can be used to show off photography too, but in a more subtle way.
- Coding. If you insert 'mailto:m.saveikyte1@gmail.com' it will link straight into emailing you.
- Feature the work you feel represents you best, and it doesn't have to be only 3rd year work.
- Watch your image quality. Make sure nothing is pixelated or blurry.
- Have some sort of image consistency. (especially on your homepage)
- Have better copy, explanation of projects. You should sound professional and not like a student.
- Don't be afraid to play around with site structure that's intuitive (different)
- If you click your name or logo, it should go back to the homepage.

Communicating (Talking about your work)

1. PITCHING

Elevator Pitch - pitching your idea in a short time/ the amount of time is takes to ride with someone in an elevator.

One sentence that covers: What, How and Why?
What is the core idea?
How does it work?
Why does it work?

Practice: 'Lit Paint' Project
- WHAT? A spray can label design that pays homage to the graffiti culture of Lithuania, and the visual identity of the country.
- HOW? Graffiti culture is associated with spray cans. Illustrations communicate existing Lithuanian graffiti/street art and the Lithuanian identity.
- WHY? Because the design comes from the perspective of a Lithuanian, and so only other Lithuanian can fully understand the illustrations, their significance and impact.

Elevator Pitch for 'Lit Paint':
A spray can label, designed by a Lithuanian, for Lithuanians, that pays homage to the graffiti culture of Lithuania, and the visual identity of the country.

2. NETWORKING

How to find someone's email address:
- Google. Tools - change 'All Results' to 'Verbatim' to get confirmation of someone's email address.
- Hunter.io. Type in company name and it will give you all related people/email results.
- Email (BCC) lots of guesses. With BCC the people cannot see the other 'BCC's' you've emailed.
- Best to contact someone first thing in the morning, before 7am, and before most of the other people have started to contact them.
- Call them! They all state a telephone number for a reason, and others may not think to call.

3. SUBMISSION

- Ensure you read things over and provide exactly what they're asking for.
- Look at past winners to get a feel for what they're looking for.

D&AD Talk

Winning Tips

1. BRIEF = PROBLEM. Understand it.

Really get to the bottom of what you're trying to solve - the main problem. 

2. FIND A SOLID INSIGHT. Do your research!

Let the research lead you and guide your ideas.

3. PUSH YOUR IDEAS.

Let your imagination run wild, you can always reign it back,

4. KEEP IT HUMAN.

Don't forget to communicate with the audience. Look at Maslow's Hierarchy of Needs.

5. CONSIDER REALITY. 

Make sure your response is plausible and can really be implemented.

6. EXECUTE IT.

Bringing the idea to life in anyway possible. Scamp it, crap-o-matic it, moodboard it etc

7. SELL YOUR IDEA.

In person, film or boards. The people need to understand it, how you got to where you are/your outcome. Can you explain your idea in 60 seconds? What was the problem, insight, idea and execution.

Practice Responding to a D&AD Brief

This talk showed me that I shouldn't be afraid of big and bold ideas, especially whilst I'm still a student, It also showed me that when it comes to competition briefs such as this, they are after something unique and grand, something they may not think of themselves. If the idea you present is the first one you thought of, it is likely that many other people also thought of that idea too. The 'Winning Tips' I felt were very useful, because they could be applied to any brief not just a D&AD or competition brief. What also really stuck with me was the advice to 'Push your ideas' and that it's better to think big and then reign it back if necessary. This is something that I feel I should really take on board and try out, as so far as a designer I tend to play it safe and create outcomes for briefs that are the typical print or online format. I hope throughout this year I will be able to experiment more with the use of different materials and try unique and more bold methods to execute my ideas. I do not want my design practice to rely solely on sitting at a computer, as a designer I know I want to me more hands-on and utilise analogue techniques. I hope this will make my design process and final outcomes more unique and representative of me.

Self - Promo (TASK ONE)

Brief:

- You have two weeks to have a personal website live.
- Behance does not count.

Must have:
- consistent application of personal branding.
- a curated selection of your work.
- an engaging biography (about you).
- include your contact details and relevant socials.
- all outbound and inbound links must function.
- give your projects context with some intriguing copy (short paragraphs).

Options:
- either build or continue to refine a custom site.
- use a template site, such as: Squarespace, Persona.co, Cargo Collective, Adobe Portfolio, ReadyMag, Wix

Submission: 29/11/18 15:00

My Existing Site:


My New Site:


Feedback:


Going Forward (Evaluation):

Visioning & Planning

VISIONING

"A way to live a life of choice, not chance"
"A picture of what success looks like at a particular point in the future, with enough richness of detail that you'll know when you've arrived"
"A vision without execution is a hallucination" - Thomas Edison

Rules:
1. Set your vision 5 or 10 years in the future.
2. Start by writing the date.
3. Write in present tense.
4. Describe your ideal life, in rich detail.
5. Include professional and personal life.
6. Cover everything that defines success to you.

9th November 2028

It is September 2028, and I am living in Lithuania with my husband Aistis and our two children.

I wake up each morning to walk our German Shepard and get the kids ready for school. I drive my car into the city to my full-time job as a Graphic Designer at an established design studio. I am involved in various projects, both commercial and creativity driven. My role includes graphic designer and art director. The studio is not very large, up to 15 people, and we are all like a family that support each other and enrich each others skills and work. I work 4 or 5 days a week, 9am to 5pm, so I have evenings and weekends free to spend time with my family. I earn around 50k a year, which gives me confident financial stability and allow us to live stress-free.

We are able to provide for our children, as well as save up for a family holiday each year. For our annual holiday, we go to a different country each time, so we can explore all the beautiful places of the world, as well as teach our children about the world. Throughout the year, we take day and weekends trips around the country. We visit museums, parks, beaches, forests, hills and etc. We camp, hike, walk, run, play and take part in sports.

We live in a beautiful two-storey, three-bedroom house with a big garden and garage big enough for our two cars. The garden includes a large plot for running and playing sports, as well as things such as a swing and sandpit for the children. The interior of the house is quite modern and minimal, but very homey and cosy. My Graphic Design work and paintings are hanging on the walls, as well as many family photos.

Each year at Christmas, we invite the whole family, my mother and brother and Aistis' mother, dad, brother and sister (and any boyfriends/girlfriends they may have). The house is decorated with various wonderful decorations, some hand-made with the family. We cook, eat and celebrate being together. It's a white Christmas, and we all go outside to the garden to have snow-ball fights and build snowman's.


PLANNING

Simplicity + Consistency = Productivity

3 priorities for the week.
3 priorities for the day.
3 wins for the week.

PLAN -> DO -> REVIEW

Sort your tasks from £10 up to £10,000 in their worth. List your priorities and value them.
Start with the £10,000 tasks and work your way down the list.

Don't try and change everything overnight. Try and fins one new positive habit for each day/week.
Set annual goals (3-10). Review them throughout the year.

Pomodoro: 25min work, 5min break. Every 4 cycles, 15min break.
Eat the Frog: Start the day with your most daunting task. Give it 100%.
Getting Things Done: create a master list of tasks, label them 'Next Action', 'Someday Maybe', and 'Waiting For'.
Apps & Software: Stickies, Tuex-duex (paid), Marinara (Chrome), SelfControl, Toggl.

Stage 1: Set your annual goals.
Stage 2: Set goals for each term.
Stage 3: Create an hourly plan for next week ensuring that it works towards your goals for the term.
Stage 4: Test and identify some productivity tools that will help you to stay focused.

STAGE 1 - ANNUAL GOALS

1. Get my degree, a 1st or a 2-1.
2. Get a job within my field eg. junior position in an agency.
3. Save up and visit back home (Lithuania).
4. Save up a buy a car.
5. Solidify my personal branding. Create a strong website, social media etc.

STAGE 2 - GOALS FOR EACH TERM

Autumn:
1. Complete COP.
2. Complete 2 or 3 Extended Practice Briefs.
3. Create personal Christmas presents for my family.

Spring:
1. Focus on Extended Practice and PPP.
2. Go on work experience/ an internship.
3. Work on my personal branding.

Summer:
1. Create my portfolio.
2. Start to go to job interviews.
3. Get my degree.

STAGE 3 - HOURLY PLAN FOR NEXT WEEK

STAGE 4 - PRODUCTIVITY TOOL

How to make your own experience/internship.

The Nomadic Designer
"I'll give you two days, if you give me one back"
One guy worked two days with various studios/creatives, in return for one day of mentorship.
He travelled around Europe, and gained his experience through the networking/connections he made along the way.
'Turn heroes into collaborators'

The Cool Bus
A mobile graphic design studio.
Five friends turned an old American school bus into a studio and travelled around America gaining experience by working with various studios/creatives/companies.
They documented their journey on then popular Tumblr (2012) and gained press/publicity through that. Today the platform to use would be Instagram.
Do something to stand out from the crowd.
One of the guys after this experienced went for a Junior Designer interview, and got offered the position of Art Director, all because they loved 'The Cool Bus' project.

Snask
A studio that does things differently. eg. brings a band to each of their creative talks/seminars.
"...when you make something no one hates, no one loves it..." - Tiber Kalman

Soren Danielsen
His tactic was to go viral.
He made himself a promo video, but it on various social media platforms and got loads of internship offers from it. The video was viewed over 300,000 times.
Eve today he would get interest to work with him from companies that come across the video.

The Pop Up Agency
They would solve any creative brief in 48 hours.
They took a trip and did 15 briefs, in 15 cities in 15 weeks.
They either took on projects for studios/companies, or worked with their existing creative departments to help them to develop and better their processes.
That project has now developed in a successful studio/agency that charge 40,000 per brief.

Kate Darby 
She grew up watching her parents run a studio that was constantly changing in team numbers.
For her final project, she looked at how she could create a platform where creatives could connect and share, and make it easier to find jobs.
This has now led into her launching a website/app called Dovetail X, which helps creatives share their work and get jobs.

Problem-solving Workshop

Problem: Confidence

Being proud of your work, having work that you love and not being afraid to show it to professionals. Feeling more like a professional, and not a student.

Solution: App - Goal a Day
You choose which creative discipline you want to practice, and the app gives you a goal each day. Eg. draw for 10 mins, practice grids, post on Instagram.

Trip to Harewood House

Geraldine Pilgrim
She couldn't decide between Art and Drama. She spoke about her struggle finding what discipline fit her right, and spoke about hot to become an artist.
She does site-specific performances and installations: using a space and its history to create artwork.

Recommended book: 'On the Art of Theatre' by Edward Gorman.
Recommended artist: Edward Maybridge - invented freeze-frame photography, and was the first to analyse movement.

I found Geraldine really inspiring, because she shared with us her struggles in figuring out who she was as a creative and where she fit in the industry. This is also how I feel, so her story gave me some reassurance that everything will work out, and that if I don't find a place to fit in the industry, I can create a place for myself. She created a niche in the industry that she was really passionate about, and was able to merge her love for Art and drama and all the other creative interests she has into one. What's stopping me from also doing that, if I don't feel like the typical 'Graphic Designer' then I don't have to be one, I can brand myself and make a career from who I am, and I can combine all my passions to become a unique creative that doesn't necessarily have to have a label.

Lord Whitney
'Connoisseurs of the Make-Believe'
They're based in Leeds, and their studio/creative hub is at Scott Hall Mills.

They have done research-led projects: folk lore/stories. They immersed themselves in the history and the stories, and created something artistic from that.
They love attention to detail (eg. Wes Anderson movies). It makes the experience as real as possible for the audience.

Recommended studio: Punch Drunk

I also found Lord Whitney really inspiring, and the work they do I connected with really passionately. I was mesmerized by the fact of how much detail and love they put into each of their projects, and how hands-on and analogue a lot of the projects were; this is something I feel passionate about as a creative as well. They spoke about their struggles starting the business, and about the balance of doing big corporate projects for income and small passion projects out of love for the work. I was really surprised that this kind of balance can exist within the industry, which has reassured me and motivated me for the future. I suppose it is also relevant to mention that the Lord Whitney collective being all women has given me some positive reinforcement, as it is known that the Graphic Design discipline is dominated by men, or so the stereotypes are. However, with the amazing work that Lord Whitney are doing, it gives me hope for the future that this stereotype will be broken, and that the Graphic Design industry becomes neutral and overtime the gender within it irrelevant.

OUGD502 PPP Evaluation

PPP this year has been far more useful and engaging than last year, this was most likely because I have enjoyed doing the work for PPP, as well as found it personally beneficial towards my own creative practice.
Studio Brief 1, the Creative Report, I found particularly enjoyable, even though it had its ups and downs. At first I struggled with contacting industry professionals because, as I later found out, I had the wrong attitude and approach to it. At first I tried to contact them in a very professional and formal manner, this proved to be the wrong way to do it as the emails/messages did not contain my personality and were boring. Looking back, if I received a similar email, I also would not feel engaged or excited about doing the interview/answering the questions. After a change in approach, and sending emails/messages that were fun, playful and full of energy, I began to receive responses. I found this very exciting and fulfilling, as well as beneficial due to the insight and advice that the designers gave me. My favourite creative report was Greta Madline. This was because I found it very easy to communicate with her, and she gave very interesting and relevant answers that will help me to reflect upon my own practice and improve.
Studio Brief 2, the Life's a pitch presentations, I also found enjoyable. Working in collaboration was very successful as we were able to take our ideas to the next level and provide feedback and critique to each other. I believe we came up with a very strong concept which we were all excited about, which hopefully showed in the presentation. Actually presenting our ideas I did not find difficult, this was due to the fact that I felt confident in our concept and our work, therefore I felt confident showing it. Also, three of us from out group presented, this made it less stressful as we were able to back each other up in case we got lost, and work together to communicate all that we wanted to say. This brief was very open and free creatively, which I believe is what made it so interesting and fun to execute, as well as the concept and presentation be so successful.
Studio Brief 3, the PPP Presentation, I found to be a little bit stressful but also refreshing. It was an almost cathartic conclusion to the year, and gave me the opportunity to really look in depth at myself as person, my practice and what I want to do and achieve. Doing the presentation left me with a clearer idea of who I am as a creative, and about my short term and long term goals. Actually presenting I found quite nerve racking, however, I feel as if it went quite well because I channelled all my nerves into a positive and exciting energy.

Overall, PPP this year has been like a drop of fresh water amongst all the other modules, because it really allowed our creativity to run wild, and gave us more freedom in creating designs and concepts that we loved and enjoyed. I am excited to continue PPP next year as I believe I will continue to work on myself and develop as a creative, which will hopefully lead me into finding a strong creative identity that I can be confident to leave with when I graduate.

Studio Brief 3 - PPP Presentation

Hello, I'm Migle. Most people know me as Monika, which is my christening name. My birth name is Migle, and for a long time I avoided it because it was such a hassle to get people to pronounce it right and to remember it. However, now I am beginning not to care, and realising that if people cared enough they will take the time to learn it. That's why when I graduate, I will graduate not as Monika, but as Migle.

21 years old. Lithuanian. I grew up both in Lithuania and in London, which gives me the knowledge of the views, opinions, morals and culture of both countries. My family is the most important part of my life, everything I do is to make them proud.

Most of us were probably the crafty and arty kids when we were children, I certainly was, and that has stayed with me even up to now. I love making my own crafty projects, for myself and for my family. Painting Easter eggs, decorating cupcakes, making Christmas tree decorations, origami and photography are just some examples of the creative things I do in my life. These things are what makes up me as a creative, more so than any of the university brief outcomes I had created over the last 2 years.

I learnt that I am becoming a lot more passionate about my nationality, and how my culture can influence my design work. The 'Lit Paint' spray can design which was influenced by Lithuanian graffiti and the Lithuanian countries visual language, is my favourite and most enjoyable project I had done throughout the last 2 years. I have also learnt that I am enjoying creating illustrations, I have used some form of illustration in most of my projects that I had done this year, so this is something I want to look into further and see if illustration can become another one of my strong points. After Effects was also something I tried for the first time this year, and although I found it very difficult and stressful to learn, I'm glad I did, so now next time I go to use of the programme I will be more comfortable with it. 

Level 4: This is my work from level 4, definitely last year we were more constricted about the type of design we can do. All these designs to me feel quite dull and unexciting. The work is more corporate and commercial, which I knew I didn't enjoy doing. Although the outcomes I don't think are unsuccessful or bad, in fact, they are quite good, it's just the matter that I did not enjoy making them and I didn't put my heart into it. As a designer I want to be able to love what I do. 

Level 5: Compared to level 4, this year has been more open and free. We were able to take our own direction with the projects given, and were given more freedom for the types of outcomes we create. I think the feel and atmosphere of this slide compared to the previous one says a lot. This slide has more personality and energy, and contains work that I definitely enjoyed doing more so than last years. I've had more fun with the process of designing, and have slowly vegan creating work that I enjoy, more so than the work that I know will get me better grades. My grades I suspect may not be as good as last years, or may just stay the same. However, although my grades are not getting better like one would assume they should, I personally feel like I am developing and improving, which I believe is more important. Because at the end of the degree, it's not about what garde I get, but about what kind of designer I am and what I can do.

Creative Report - Contacted Greta, Gabija and Gintare. Greta is super inspiring and fun, her advise was to always be yourself and to embrace your creativity. Gabija is a Graphic Designer and Illustrator, she at the time of the presentation had not replied to me yet, however, I find her work very interesting and fascinating how she combines illustration and graphic design. Gabija works at a design studio in Lithuania, her advise was to work hard, and she spoke about how working in a studio and a team allows your creativity and ideas to grow and become even better. 

My current online presence includes a website, Behance, Instagram and LinkedIn. However, my online presence does not reflect at all who I am as a designer or my personality. I need to start posting more actively and show off my personality and design style. My website at the moment is very simple and minimal, it needs to be more exciting and energetic, they way I am as a person. My LinkedIn profile is also quite plain, I do not have much of a biography or information about myself there. I also want to start posting articles on their that showcase my viewpoint on life and my ideas/opinions as a designer. My Behance is also fairly weak, I only have a few projects posted there and I am not too confident or happy with them, therefore I want to delete those and start posting only the work I love and am proud of. My Instagram I believe should be the one I at the moment pay most attention to, because I believe it is one of the best platforms to get put yourself out there and get your work noticed. I want to start posting not only my outcomes, but also the process of my designs, so that my feed could be more interesting and engaging. 

My plans for summer, as well as improving my social media and online presence, include: getting my driving licence, experimenting with and hopefully finding my illustration style, doing design challenges such as the 30 day type/logo challenge to have work to fill my portfolio, doing more photography and some internships/work experience. Work experience I already have planned is working at  the Marketing department alongside their in house designer, at the fabric manufacturing company Hainsworth. Although a first thought would be what does a fabric manufatoring company have to do with Graphic Design, but in fact all companies and businesses need graphic designers to maintain their identity. They need brochurs, magazines, labels, logos, adverts etc. Therefore, when the opportunity came around I decided to agree, because any experience at this will be useful for me, even if in the future I do not want to work for a corporate/company. I am also looking at getting an internship with a design studio, so that I can get experience within that side of the industry also, and then be able to compare them to see where I feel I fit in the most.

Studio Brief 3 - PPP Presentation Planning

Points to include. Not in a specific order.
1. Who are you? What makes you want to be a 'Creative'?
2. Creative Report. Who are you talking to and WHY? What problems and why you may have had trouble and what you have done to combat this. Are you keeping in touch with the people you contacted?
3. Pitching/Presenting. How do you feel pitching is NOW and is it getting easier?
4. YOU as an IDENTITY. What presences do you have online Web, Social and professional networks?
5. WHO has inspired your practice this past year through contacts, Exhibitions/talks podcasts etc?
6. WHAT MAIN THING can you identify that you feel has informed your current view on Graphic Design/Creativity this year and might inform Level 6 plans?
7. Placements over summer? Are you talking to people and what would stop you?

Things to Include in Presentation:

Who Am I?
- Migle Saveikyte
- Lithuanian
- 21 Years Old
- London/Leeds

Who Am I as a 'Creative'?
- Graphic Design & Illustration.
- Crafty personal projects.
- I've always loved Art and Craft since I was little, like most of us designers. Graphic Design gives a purpose to the work I create, it has a message and meaning, which makes the work at the end of the day feel more fulfilling.

What have I learnt this year?
- I'm way more passionate about my nationality.
- I love NOT living in student housing.
- I've enjoyed illustration. (It's in almost every project I've done).
- Time management is still an issue.
- I attempted After Effects for the first time, although I found it very stressful, I was very proud of myself by the end of it.

Creative Report?
- I've been trying to contact Lithuanian designers, unsuccessfully.
- It may be my limited knowledge of Lithuanian, I'm unable to fully express myself through email/message, but I'm too scared to call.
- Searching for people to contact I've found that the Lithuanian design industry is much larger than I initially thought. Lots of talented people.
- Have found it really enjoyable, but no one has replied yet.
- May just contact Leeds designers instead, which as they are more local, could later lead to internships/ job opportunities.

Pitching?
- I'm a confident person face to face, in casual conversation.
- However, when I'm presenting, I'm shaking. May not be able to tell, but I'm always very nervous.
- Nonetheless, I'm fairly good at presenting. Especially when I have practiced what I will say.

How has my views changed?
- Last year I thought I will be more of a commercial designer, however, I have discovered that the typical advertisement, editorial and promotion design I am not good at.
- I enjoy way more doing more unconventional and creative projects. More illustration & analogue crafty projects.
- My crafty projects could be applied to my practice, become a unique selling point of me as a designer.

Plans over summer?
- Internships.
- Part time work.
- Self-initiated illustration projects - utilise my new Wacom.
- Graphic Design challenges. eg. 30 day type challenge, 30 day logo challenge etc.
- Fill my portfolio with work I loved doing.
- Improve my website & social media presence.
- Do more photography.
- Maybe start a personal blog? Where I document my crafty projects and talk about my practice.

Level 6?
- Work more with After Effects/Motion Graphics.
- Focus more on what I enjoy. eg. analogue and illustration projects.
- Do work I would be proud to put in my portfolio.
- Focus on my views, and shape the briefs to fit those.

Networking/Connections?
- I'm asking people I know to connect me with potential opportunities.
Eg. Hainsworth leads to Hobs Repo.
- I will continue to email and message designers, even if they don't reply.
- Social Media presence: LinkedIn, Behance, Instagram (needs improving), Website (needs improving).

Studio Brief 1 - How I felt about it?

I found the 'Creative Report' very useful and engaging. Being Lithuanian, I choose to contact Lithuanian designers. This was because not only did I want to find out what the design industry is like in Lithuania, but also because I feel like their advice connects and benefits me more. I contacted several studios and individuals, but only 3 replied. BOY Studio, Gabija Platukyte and Greta Madline. I believe my lack in responses was due to my initial attitude towards the emails I sent. At first I tried to be very formal and professional so they would take me seriously, however, I found that this approach lacked personality. I felt as if I was writing the emails simply because I needed to, and not because I wanted to. After several attempts, I decided to take a different approach. Instead of being formal, I started writing to the people in a manner as if they were my friend, I kept it light hearted and fun. This approach instantly proved more successful, as I received responses faster. To everyone I contacted, I presented my questions in Lithuanian, I believe this made it more comfortable and easier for them to communicate with me.

Boy Studio's response was fairly disappointing, although I appreciate that they responded, the answers they gave were very minimal and not very exciting. 

Gabija Platukyte I contacted through Behance instead of email. This was because she is part of Etiquette studio, but I was interested more in her views than the studios as a whole. Her responses were far more engaging and useful. She gave some good advice and provided me with a basic insight into working within a studio, which I found interesting. 

Greta Madline was my favourite and most exciting person I contacted. As we had spoken to her through Skype earlier in the year, I already had a sense of her personality, which made it a lot easier to send her an email. My email to her, unlike previous emails to others, was very personal, energetic and whole-hearted. I wasn't afraid to tell her how I admire her, how I am writing her as part of my PPP module, and how I feel connected to her due to her not only being Lithuanian, but also an alumni of this university. Our emails to each other were very casual, contained emoticons and several jokes. Apart from the questions which I asked her in English, the rest we discussed in Lithuanian, which I believe gave us an easier understanding and connection between each other. I sent her the most questions, which contained both professional and more personal questions. I hope this made it more interesting for Greta to answer them, and as she was the person who replied with the biggest paragraphs to each question, I sense this was true. Her answers I find most beneficial, as she went into depth about each topic, and in the end really provided me with her thoughts and opinions which I really value and can reflect on for my own practice. At the end of her email, Greta prompted me to contact her if I am ever in Barcelona, Amsterdam or Lithuania so that we could meet for coffee. This really warmed my heart and made me excited. She is an individual that is full of enthusiasm and is someone I really look up to and get inspired by, so meeting her for coffee would be very pleasant and I hope this will happen. At the end of this experience, I feel very comfortable talking to Greta, and am planning on keeping in contact with her by possibly sending her some of my work to get feedback on, asking her more advice, and hopefully definitely meeting her for coffee. 

Overall, this studio brief was very interesting and I definitely benefited from it. It allowed me to discover how I should approach contacting and networking others in the future, and has made me more comfortable and confident in doing so. Over the summer holidays and into Level 6, I will continue to contact industry professionals that I find inspiring, and hope that in doing so I can not only improve my confidence and gain advice for my practice, but also open doors and opportunities for myself for when I graduate next year. 

'Movie Props' Workshop - 'Trash' UK Gossip Magazine

Group Work

Brief:
'Trash' - UK glossy gossip mag.
- Create the visual branding and cover page design.

Who will engage with the magazine?
What is the film? What is the genre? Who will use it?

Genre: Chick Flick
Era: 2000's
Characters: Teenage Girls

Research:
Common design elements in all 2000's magazine covers:
- Bold, colourful and various typefaces.
- Collage photography.
- Logotype (large, bold and colourful).
- Content layout quite chaotic and fills the page.
- Lots of information to lure audience to look inside.
- Lots of bright and bold colours.
- Some illustrations.
- Content over-lapping each other.

 

 

 

 

 

 

Design:

Initial Layout Sketches

Digital Layouts

 

 

Digital Developments

 Presentation & Final Outcome