Personal Branding & Communication

Personal Branding

Sites to look at:
soren.un
josephlebus.co.uk
syddharth.com
clairehoster.com
fanqiowang.com

Wesbite Advice:
- Rather than consistency, context is more important. You don't need to show everything, just work you love and are proud of/your best work.
- It makes a big difference when you make your work fit the context of your website.
- If you want to work in two fields eg. Graphic Design & Photography, then make two different websites. In some occasions if done well, the two can be in one website.
- Images can be used to show off photography too, but in a more subtle way.
- Coding. If you insert 'mailto:m.saveikyte1@gmail.com' it will link straight into emailing you.
- Feature the work you feel represents you best, and it doesn't have to be only 3rd year work.
- Watch your image quality. Make sure nothing is pixelated or blurry.
- Have some sort of image consistency. (especially on your homepage)
- Have better copy, explanation of projects. You should sound professional and not like a student.
- Don't be afraid to play around with site structure that's intuitive (different)
- If you click your name or logo, it should go back to the homepage.

Communicating (Talking about your work)

1. PITCHING

Elevator Pitch - pitching your idea in a short time/ the amount of time is takes to ride with someone in an elevator.

One sentence that covers: What, How and Why?
What is the core idea?
How does it work?
Why does it work?

Practice: 'Lit Paint' Project
- WHAT? A spray can label design that pays homage to the graffiti culture of Lithuania, and the visual identity of the country.
- HOW? Graffiti culture is associated with spray cans. Illustrations communicate existing Lithuanian graffiti/street art and the Lithuanian identity.
- WHY? Because the design comes from the perspective of a Lithuanian, and so only other Lithuanian can fully understand the illustrations, their significance and impact.

Elevator Pitch for 'Lit Paint':
A spray can label, designed by a Lithuanian, for Lithuanians, that pays homage to the graffiti culture of Lithuania, and the visual identity of the country.

2. NETWORKING

How to find someone's email address:
- Google. Tools - change 'All Results' to 'Verbatim' to get confirmation of someone's email address.
- Hunter.io. Type in company name and it will give you all related people/email results.
- Email (BCC) lots of guesses. With BCC the people cannot see the other 'BCC's' you've emailed.
- Best to contact someone first thing in the morning, before 7am, and before most of the other people have started to contact them.
- Call them! They all state a telephone number for a reason, and others may not think to call.

3. SUBMISSION

- Ensure you read things over and provide exactly what they're asking for.
- Look at past winners to get a feel for what they're looking for.