Tuesday 19 February 2019

Creative Convos - Christopher Moorby


Commission is a graphic design studio that specialises in branding.
We make design for companies with strong creative ambitions.
We work for brands in fashion, design, lifestyle, wellness, hospitality, and technology.

Brands they worked with:
Rimowa - stainless steel luggage/suitcases. Did the monogram, typeface, packaging.
Espelma - natural clean-burning candles. Did the identity, packaging. They used silicon on the packaging, which mimics a wax spill, and did different imagery on each box to reflect the candle ingredients.
Unfolded - German print design festival. Did the identity and invitations. The invitation was focused on paper, and had small holes stuck through the paper to create the type/design.
Franklin Till - materials and colours research agency. Did the identity, business cards. Each one was different, the agency was able to insert their choice of colours/materials.

Confession: 'I failed my degree'
He focused more on what he wanted to do, built his portfolio and sent it to studios he loved.
He got an internship at 'Grafik' magazine.
'There is no point being a good graphic designer if you cannot sell your work'
Documenting your work is one of the most important parts of any graphic design project…
…do it well and it will lead to the next project.
Digital design is transient, it is not a physical object that people will see/use again and again. That's why you must document it yourself, because no one else will document it for you.

How to do it?
Your project holds the answer.

Our Approach: Old Spike Coffee. 
Old Spike coffee trains homeless people as baristas, giving them a whole years work experience so that they can leave with something on their CV and find a job easier. 
Their first question for this project was, why does coffee have to look ordinary (brown paper bag, hand-crafted, packed simply etc)?
So their solution was to actually package premium coffee in premium packaging. The company concept was to do with rocks, and their design included very simple logo design of a rock breaking apart.
How did they document it? Their branding/project was about rocks, so they researched and looked at rocks being used within documenting work. They then got a block of cement, and placed the packaging on top of it to photograph. Very simple but effective outcomes, a focus on the product, but also and extension of the concept/branding.

Other Approaches:
Keep it Simple - Haw-Lin Services. Super clean, modern work. The way they document it is very minimal, modest and with a focus on the graphics. White/black backgrounds, sometimes photographed, sometime scanned. A little bit of shadow underneath the pages lifts the design off of the screen.
Context and Pace - OK-RM. Simple, clean documenting, with some context to lift the project. They do a mix of super minimal, and more context based documenting, so neither the context nor the minimalism is too much. It doesn't get boring. 
Nonchalant/ Raw - Veronica Ditting/ Petronio Associates. 
Veronica documents the work in a very casual, real-life atmosphere, and makes it a lot about the work. A lot of thought goes into the composition, but it appears effortless. Uses natural daylight.  
Petronio documents work in an almost 'don't give a fuck' style. The simplicity and rawness of it makes it original, and allows the design to speak to itself, rather than composing it/presenting it.

Workshop

Moodboard for how I'd want to document/present my work:


Experimenting with documenting my work (via scanning):








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