Wednesday 29 March 2017

Studio Brief 2 - Self Branding

Initial ideas - Title/Pay Off/Description Class Work




Self Branding Presentation 

After the presentation the feedback I received was to add a title page as showing the final outcome before the development stage will not keep the audience engaged.

Here are my interest/hobbies and things I feel that define me. These include: lithuanian heritage, astronomy, collage, patterns, abstract art, and mono printing. I used these to inspire my idea generation process. 

Initial logo/logotype sketches. The concept was to use my birth name 'Migle' and my lithuanian heritage to create a unique and personal self brand. One of the main ideas was to include the letter 'Ä—' that is present in my name and in the lithuanian alphabet, but not in the english, therefore making it unique to my branding.

Initial sketches turned and experimented digitally.

Exploration of shapes within logos and colour. The colours are derived from the lithuanian flag and country sigil, to further connote my heritage and make it unique to my self branding.

Final logotype as well as the payoff. The pay-off was chosen as most people do not know how to pronounce my name, and usually get it wrong. It's a guideline as well as a humours element.

How the final logotype would be applied to showcase my work. As well as Gif Still.1

How the final logotype would be applied to showcase my work. Gif Still.2

How the final logotype would be applied to showcase my work. Gif Still.3

How the final logotype would be applied to showcase my work. Gif Still.4

How the final logotype would be applied to showcase my work. Gif Still.5

How the final logotype would be applied to showcase my work. Gif Still.6

How the final logotype would be applied to showcase my work. Gif Still.7

How the final logotype would be applied to showcase my work. Gif Still.8

How the final logotype would be applied to showcase my work. Gif Still.9

After the presentation another piece of feedback I received was that I needed more 'production' designs of how my identity/brand would be in context. This is a design for business cards, incorporating both my logotype and a selection of my work.

Business Card mock up. Also added after feedback.



Logotype and identity Gif. The gif would be used on social media such as instagram, as well as on websites and other platforms where I can showcase my work. The gif incorporates the hobbies/interest that I looked at at the start, and therefore I believe represent me as a designer.





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