Charlie Sheppard

Talk

- Studied graphic design at Brighton University.
- Attempt to make a career out of playing and having fun.
- Works as a 'Creative' at Anyways.

University Work
- Power of 10 Project. Made the iconic Brighton deck chair 10 times bigger. Tutor said 'This is bullshit', but it was Charlie's favourite project. His advice is that your tutor's opinion is just that, an opinion.

After University
- Started football club with his friends. They all got together to design posters for their games, and various other fun projects they enjoyed.
- By doing work he loved and enjoyed, he got hire by 'Its Nice That' to continue that type of work.

Anyways
- A creative agency in London. Works with big brands.
- Their ethos: 1. We develop the right creative ideas for your brief.
- 2. We execute with an unrivalled creative talent network.

Projects at Anyways
- Luxury retailer Anya Hindmarch asked to create simple, yet humorous film and in-store event for the launch of 'Anya Smells' candles.
- She used nostalgic smells in the candles: baby powder, coffee, sun cream etc.
- They created a train set/model that goes in an out of a massive nostril mountain. The ingredients of the candles go in through one nostril, and the complete product comes out the other nostril.

-Uniqlo opened a new store on Oxford Street. The top 2 floors were dedicated to telling stories about their products: HeatTech keeps your warm, and AIRism makes you feel cool and light.
- They had to consider how to make science accessible? How to convey a feeling? So they decided to present heat through lighting, and cool/breathable through air movement.
- HeatTech used lights inspired by underfloor heating to create window displays. There were bright red and orange hues to give the sense of warmth.
- AIRism used balloons/molecules and had everything always moving with the use of fans/blowing air. Every element, every second had movement to it.

- Nike Young Athletes asked to help communicate the benefits behind key Nike innovations.
- They asked what if Nike and the Science Museum had a party?
- They created the 'Discovery Lab' that educated kids about the science behind the sport through various fun activities.
- It included summarise experiences, focused on physical over digital approaches, did not underestimate the intelligence of kids, and encouraged play first/ educate second.
- The kids completed briefs, tasks, quizzes etc. They had fun and also learnt along the way.

- Ace & Tate asked to design a flagship store. It would be a shop and an opticians.
- They wanted it to fee like a cool space to hold events/parties, but also a serious opticians.
- It had to represent them, but also the area of Soho it was being opened in.
- Charlie found images of Carnaby Street from the 70's, where the street was painted in various colours and shapes. This inspired them to also work on a mosaic/mural/supergraphic on the floor of the opticians.
- They made bespoke marble tiles, each one was colourful and slightly different, which they then used all across the floor and some part of the walls. Each room had a different colour assigned to it.
- The concept was that the knees and below would be the fun/party time. And the knees and above would be white/clinical and professional.
- They also included a neon sign of two eyes, that would stay open/awake during the day, and shut/closed/sleeping during the night. One of the eyes would also wink every 15 mins.

Workshop

Create a Rube Goldberg Machine.
'Creating an invention that completed a very simple task in a very complex manner'.
Your Task: Pop a Balloon!