Re-branding Task

Task 1: 'The Turd'
Find the worst possible piece of branding.
Submit to bit.ly/LAUTURD

Task 2: 'Polish the Turd'
You need to sell this piece of work to us.

- Massage therapy is a more traditional form of health care and healing, so the typeface chosen is serif, which is also traditional.
- The text is bold and clear so it can be seen from the distance.
- The colours are black and white, to represent professionalism.
- The decorative element underneath helps the text to stand out, as well as acts as an underline of the text, reinforcing it's importance.
- The hand illustration represents the tool used within maasage therapy, the hands. But with the swirl within the palm it indicates relaxation, a more unordinary and almost magical massage experience.
- Finally, the shape/form of the logo itself represents a massage bed.
- Overall, this bold design would stand out against other more 'feminine' and 'pretty' massage therapist logos, and would give the audience an impression of professionalism and high quality massages.

Task 3: 'Roll it in Glitter'
Re-brand the logo and improve it.

Why have we done this?

- To teach us that we can do quick projects, and still make them look good.

- To increase our confidence, and prove that we all know what we are doing.

- Because selling ideas is as important from a business perspective as generating them.