A pitch deck is a presentation, often created using Powerpoint, Keynote or Prezi, or even pdf's used to provide your audience with a detailed overview of your proposal.
Describing all the senses is a good way to get the audience to get a real sense of your design (e.g by describing the smell, texture, sounds etc).
Dissect the Brief: List key points on post-its. This will give opportunity to move these to different stages of importance.
Who will use the product?
How will it impact on their lives?
CONSIDER THE HUMAN INTERACTION.
Consider:
Design
Functionality
Technology
Language
Visibility
Expectations
Maintenance
Consider:
The simplicity of use?
Creativity in action?
What are you trying to achieve?
Consistency
Why are you most suited?
Scale?
How will you tell the story?
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