Pitching your GREAT IDEAS

A 'creative pitch' is when a client is looking for 'creatives' to show them that they are 'creative', innovative and the best group to answer, solve and produce creative work that will resolve a specific problem or problems.

A pitch deck is a presentation, often created using Powerpoint, Keynote or Prezi, or even pdf's used to provide your audience with a detailed overview of your proposal.

Describing all the senses is a good way to get the audience to get a real sense of your design (e.g by describing the smell, texture, sounds etc).

Dissect the Brief: List key points on post-its. This will give opportunity to  move these to different stages of importance.

Who will use the product?

How will it impact on their lives?

CONSIDER THE HUMAN INTERACTION.

Consider:

Design

Functionality

Technology

Language

Visibility

Expectations

Maintenance

Consider:
The simplicity of use?
Creativity in action?
What are you trying to achieve?
Consistency
Why are you most suited?
Scale?
How will you tell the story?

Work Experience

1. Work Placement: This is something you do while still doing your course, and usually unpaid.
2. Internship: This is what you do (if necessary) after you graduate and should be paid.

Think of what you may want to do...
Branding?
3D?
Print?
Art Direction?
Editorial?
Apps/Ui?
Interactive?
Packaging?

OUGD504 Module Evaluation

I have found this module to be very interesting, but at the same time challenging.

Studio Brief 1 was especially difficult for me, as we had to let go of our content and work on the design of someone else's. This would not usually be the issue, if the content I had received was equally as engaging and interesting to me. Unfortunately, the content of the publication I had to design was very unappealing and uninspiring to me. This affected my enthusiasm and commitment to design, and as a consequently made my final outcome not as successful and effective as it could have been. I realise that as a designer in the real world, you almost always have to design with other people's content, however even knowing this I struggled to dedicate myself to the work. On the other hand, I was quite happy with the way I interpreted the brief to work alongside my dislike of the content. I was able to create a concept of humorous and satirical design that I quite enjoyed executing. The final outcome for Studio Brief 1, although not some of my best work, still turned out to be have better quality, execution and concept than I expected.

Studio Brief 2 I found a lot more interesting and engaging. Design for screen is something I am more comfortable with as I had explored it in my first year. The content for the design was something that we got to choose, which I felt a lot happier and more excited about. My chosen media to design for was a car console interface. I choose this because it was something that from experience I knew would benefit from a re-design, and it would also be a challenge for me as the media is quite alien and unexpected. The concept and aims I created for the design I believe were really strong and appropriate. The final outcome, therefore, I was very happy with as I believe the design decisions I made helped to communicate my aims clearly. Of course, the final designs were not perfect, as there were some elements such as colour and button sizes that could have been considered more. However, overall I am very proud of what I achieved for Studio Brief 2, and am confident in exploring design for screen further.

Overall, it is noticeable that the design for screen brief I enjoyed and succeeded in far more than in the design for print brief. This may be due to the fact that I am more used to designing for screen, and less comfortable at designing for print. However, I still enjoyed both briefs and their production, and although I am not completely happy with my final outcomes, I am happy with the work I produced and confident in my abilities and potential to do better.

Presenting - 'Making a Show of Yourself'

Preparation is key. If you fail to prepare, you prepare to fail.

Plan out a 'story' you wish to tell and break it down to slides, merely as headers so you know you have covered each area you want to show.
Include images you know will enhance and reinforce the points you will be covering.

As humans, we have the usual 'fight or flight' reaction to facing a crowd of others. The easiest way to relax is to prepare and rehearse so you are fully conversant with what you are about to talk about.

Keep it simple and speak clearly! Try not to read from notes, use the images to remind you.

Keep eye contact and don't forget to pause, this relaxes both you and the audience.

Presentation Checklist:
- Preparation
- Research
- Collection of text
- Collection of images
- Presentation software
- Rough draft of presentation
- Check timing
- Check quality
- Review
- Edit 1
- Make changes
- Edit 2
- Re check timing/quality
- Rehearse
- Final file preparation

Once you have your files in place:
- Check you files on more than one computer
- Save onto a memory stick or two
- Test on the projector you will use
- Save as secondary programme. eg. PDF
- Re check the timing