1. word association
2. purpose/focus
3. audience
4. tone of voice
5. imagery
6. colours
7. methods
1. Word Associations: loud, obnoxious, pretentious, goofy, braggy, lithuanian croydoner, boss ass bitch, characterful, jolly, happy, giving, neat, versatile, decorative, mother figure, leader, goes the extra mile
2. Purpose/Focus: happiness, excitement, experience, trying new things, self-development, no regrets, freedom, independence, having an impact, doing great things but staying grounded, never forgetting your roots/where you came from, staying humble, coming out of your comfort zone, curious, being sociable/well connected, a networker
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