“As a person I am made up of three elements - inspiration, influence and information”
Inspiration - Colour: meaning, colour, perception, understanding, subjective, scientific
Influence - Expierience: life, food, travel, product design, technology, surfing
Information - Science: neuroscience, psychology, behavioural economics, physics, anthropology, biology
“How I approach every new project - I call it Process 101”
Search -> Direction -> Skills & Knowledge -> Design -> Information -> Meaning -> Making Ideas Happen
Search: the art of asking questions and looking for answers. Wants & Needs. Creating an “engine” - something that will get you from A to Z.
“If I had asked people what they wanted, they would have said ‘faster horses” - founder of the car.
Direction: the difference between good, great and amazing. First idea & the opposite of the obvious. Trend, fashion and style.
Skills & Knowledge: the point of difference. Surprise - doing the same thing over and over again will not get you very far. Extra skills and an extra edge.
Design: illustration, digital art, photography, retouching, typography, lettering, 3d design, 3d modelling, branding, web design, coding, development, copywriting
Whatever fascinates you & interests you, give it a try.
Information: You need to know more than just graphic design.
Meaning: creative work made for the right reasons, to stay. It’s okay yo make less, if it hold more meaning.
“well - how often do you get to say that everyday you turn dust into gold?”
Making Ideas Happen: having the privilege to act on the moment of inspiration - wherever, whenever.
“Miracles can happen on any size wave.”
“When you ask yourself why you’re doing you’re thing, take the answer and multiply it by ten.”
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