Offset Sheffield

Studio Lauckie Siebein
- "The design process is easy, if the brief and the idea is strong."
- Futura, Helvetica, Gill Sans are their main typefaces.
- They do not describe the design, they create a good story. Some designs are good not for their content, but because of the story it tells.
- "You have to work hard for the identity of your company or product."
- "We don't believe that identity is something given by God."
- "We believe that nothing is beautiful until you explain why it's beautiful."
- "There is a need for transparency, complexity and layering."

Steve Simpson
- Being 27/28 years old he decided he doesn't want to be an art director anymore. He wanted to draw more. It is never too late to quit and change jobs.
- He needed to figure out his style, as he felt that all other illustrators had one.
- He started to collect a book of things he really liked, a book of things that started to inspire him.
- Design is about creating stuff that works. it's not just about having all the elements. It's about putting them together too.
- He feels like things nowadays are mainly done for function, that people don't make things look nice just for the pleasure of it anymore.
- "Take every aspect of the design and make it yours".

Moving Brands
- Design has become too "squeaky pants", it's now really refined, smooth and slick.
- Design is a messy process that ends up beautiful. It needs to be equally right and wrong.
- They create 'Mood Films', which they take into a pitch to show the mood they are envisioning for the designs they are to propose (They use found footage).
- "Be playful and seemingly pointless."
- "Embrace collaboration, ley clients get messy."
- "Make new brushes to paint with, create your own tools."
- "Be unapologetically experimental. Be beautiful."

MPC - Visual Effects Studio
- Film, Creative & Advertising.
- Adidas 'Boss Everyone' Campaign. After spending many years attempting to polish and refine the digital effect techniques, and make them realistic, it was something quite refreshing and weird to go back to the "meme" style and to reduce the 'frames per second' to create less-realistic and glitchy effects. Going back to the old-school effects.

Pentagram
- You can push existing letters and ligatures into simplicity, whilst still maintaining legibility and understanding.
- Technology is something to play with, to hack into and to open up, something to not just be consumed.
- Science-fiction paints a picture of the future, sometimes it's completely impossible and the other times it can be almost realistic. It doesn't predict the future, but it forces it's hand. It can inspire and motivate people to reach for it.

Laura Carlin
- Your childhood frames who you are as an artist, it influences you and starts to define you from an early age.
- "Style means emitting everything that isn't important."
- Portfolio Society. Great for Illustrators. They re-make classic books and commission different style illustrators every time.