First started simplifying by contributing to a friends blog - which then led to more enthusiasm towards blogging/writing/publishing.
Started applying for internships to get more experience. Got to do a 2 month one in Milan with Domus architecture magazine.
This is where he started to take interest in other people's work.
Interned at Boat magazine next, an independent art magazine, for 6 months unpaid.
They went to Athens in Greece and found genuine stories from the local people to publish in the magazine.
He was shown different ways to tell these stories (eg. video).
First publication was only 5 copies, just to show the concept of the magazine.
They made a promo video to raise money and put it on kickstarter.
This raised just enough money to get things off the ground.
Now Intern is moving away from publication and going more digital. They're mixing up the ways their communicating. eg. they'll be doing podcasts/videos in the future.
They're now bringing in client revenue by providing their style/service to clients/the world.
They keep fresh/new by providing different types of content - by being innovative, evolving and responding to audience needs/ what they want.
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